Keeping Up in a Down Economy by Dr. Bob Nelson
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Keeping Up in a Down Economy by Dr. Bob Nelson

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Pragmatic Publications
An imprint of Nelson Motivation
September, 2009
Softcover
144 pages; $13.95
ISBN 13: 978-0-615-30661-2
ISBN 10: 0-615-30661-6

Keeping Up in a Down Economy DVD Presentation
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Buy Keeping Up in a Down Economy from Nelson Motivation

55 minute DVD with 5 books; $99.00

Million-copy best-selling business author Dr. Bob Nelson (1001 Ways to Reward Employees, Managing For Dummies, among others) has created a silver lining for managers and businesses everywhere in today’s tough recessionary times by creating a resource for how to enhance employee morale, performance and productivity without spending a lot of money, time or resources.  This research-based book looks at companies whose employee engagement scores have dramatically increased during the current recession and compares those to companies whose scores have nosedived over a comparable period to see how management practices varies between the two groups.  The result:  Six clear dimensions that any manager or organization can better harness to create a more motivating work environment for their employees today:

  • Create a Clear & Compelling Direction
  • Direct, Open & Honest Communication
  • Involve Employees & Encourage Initiative
  • Increase Employee Autonomy, Flexibility & Support
  • Continued Focus on Career Growth & Development
  • Recognize & Reward High Performance

To keep employees focused and motivated in these difficult times, managers need to be proactive, positive and forward looking in systematically applying these dimensions on a daily basis with their employees. Dr. Nelson shows you exactly how to do this, using his trademark style of simple yet powerful insights, combined with concise, low-cost and practical suggestions all supported with real-life examples from successful organizations.

The recession might be officially over, but for managers, employees and organizations everywhere, the “recovery” will plod on for years.  This book will help keep employee energy and focus where it needs to be to make a difference so that the organization can emerge stronger and more competitive from today’s challenging economic times.

Read an Excerpt from A Long Way Gone (PDF)